dan modern chinese doubles online sales and grows mobile app to $1m/year

Challenge

As dan modern chinese was opening new locations and planning for expansion, they begun exploring different online ordering solutions to graduate from their point of sale ordering system. They were looking for a platform that could help serve their loyal customers with a world class native mobile app and wanted to automate a lot of the digital marketing they knew would help their business. They had worked with less robust platforms like Chownow in the past, but knew they needed loyalty and gift cards to work seamlessly with their point of sale.

They wanted to also maintain their high average order sizes that they saw on delivery marketplaces like UberEats and DoorDash, but while maintaining a direct relationship with their guests.

Solution

dan modern chinese decided to launch their first branded mobile app, new online ordering experience, AI marketing assistant, and AI support agent with Open.

dan modern's branded mobile app was an instant hit, quickly growing to $1 million / year in sales while getting tens of thousands of downloads. The app and ordering experience follows best practices, like insanely fast load times, featuring popular menu items, Apple/Google Pay, saved addresses and instructions, easy reordering, and more. Additionally, Open uses best in class payments infrastructure to improve approval rates for successful credit card transactions, meaning that dan modern instantly got a boost to conversion rate when moving to the new experience.

The Open AI marketing assistant was set up to immediately grow dan modern's direct sales. They had a base of customer contacts that hadn't been actively marketed to, and they were able to upload their contact lists and have Open's AI marketing assistant create promotions and campaigns to re-engage lapsed guests. This gave dan modern chinese an immediate boost and led to their sales doubling.

The Open support agent that dan modern chinese deployed allowed their staff to have best in class mobile and web online support without taking up any resources from the in store staff, allowing them to free up time to focus on making great food and hospitality for their walk in guests.

Results

2x growth in direct online ordering

dan modern chinese was able to double their online ordering sales after switching to Open.

$25,000 in cost savings

dan modern chinese was able to cut more than $25,000 in vendor spend when moving to Open. Additionally, they're saving on labor by leveraging Open's AI employees for marketing and support.

85+ hours saved per month

By tasking Open's AI with handling support, responding to online reviews, collecting feedback, and running marketing campaigns, dan modern was able to get back more than 85 hours per month.

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After switching to Open, our online sales and customer retention skyrocketed and our customers love the new mobile app! 

Michael T, President @ dan modern chinese

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