Flour Pizzeria grows sales 96% in 1 month with Open

Challenge

Flour Pizzeria wanted to accelerate their sales, improve operations, and provide their customers with a smoother digital experience. Looking to scale to multiple locations, they wanted robust software that would bidirectionally sync loyalty and gift cards with Toast, along with helping them grow their digital presence. Additionally, Flour Pizzeria gets really busy, and they were facing issues with their current online ordering provider not displaying the right ASAP times or sending guests order ready text messages at the right time.

They decided to move from Owner to Open.

Solution

Flour Pizzeria decided to launch a custom branded mobile app and upgraded online ordering experience with Open.

With Open's mobile app solution, Flour Pizzeria got a native branded mobile app deployed to both the Apple App Store and Google Play Store. Their mobile app offers push notifications, loyalty and rewards, promotions, real-time driver tracking, Apple/Google Pay and more.

With Open's upgraded online ordering experience, Flour Pizzeria was able to leverage best-in-class SEO along with things like smart upsells, popular items, and personalized AI recommendations to increase online conversion rate and grow average order value.

Flour Pizzeria also launched with Open's AI marketing solutions, which are helping to generate more than $250,000 in sales annually and adding tens of thousands of contacts to their CRM.

Results

96% Sales Growth

Flour Pizzeria grew sales by 96% in their first month with Open, most of which are coming from their native mobile application.

$15,000 in cost savings

Flour Pizzeria was able to cut more than $15,000 of costs when moving to Open. Additionally, they're saving on labor by leveraging Open's AI employees for marketing and support.

15+ hours saved per month

Open's marketing and customer support AI employees allows Flour Pizzeria to grow and support its business without scaling headcount or spending a ton of time on administrative tasks. Their AI employee does everything from creating promo codes and sending messages/push notifications to measuring attribution and handling customer support cases.

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Open is a game changer in the 1st-party app world. The ability to directly interact with customers and build relationships helps us strengthen loyalty and grow our base. The seamless POS integration is incredibly valuable and truly unique to Open. We’re happy we made the switch to Open and even happier to see sales growing.

- Robert, Owner @ Flour Pizzeria

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