LaSorted's triples online sales after migrating from Owner to Open

Challenge

LaSorted's was working with Owner for months, but didn't see much improvement in SEO or online sales. They briefly reverted back to their point of sale online ordering solution but were looking for a purpose-built digital ordering provider that could help them grow. They liked the promises Owner made, like AI-driven marketing, but were frustrated that they hadn't seen any marketing campaigns after months of partnership. They were thinking of opening a second location and wanted to put a scalable software solution in place that would help them market and grow their business without a ton of management and work.

Additionally, LaSorted's did a ton of third-party delivery volume. However, their volume fluctuated based on marketplace promotions and how they ranked on DoorDash and UberEats week to week, so they wanted to find a more predictable way of driving consistent revenue and online sales. They also didn't want to be dependent on running marketing offers on third-party marketplaces to get visibility or drive sales, so they migrated from Owner to Open to accomplish their goals.

Solution

LaSorted's decided to launch an AI marketing assistant, AI support agent, custom branded mobile app and upgraded online ordering experience with Open.

LaSorted's custom branded mobile app and upgraded online ordering experience set the foundation for growth. The app and ordering experience follows best practices, like insanely fast load times, featuring popular menu items, Apple/Google Pay, saved addresses and instructions, easy reordering, and more. Additionally, Open uses best in class payments infrastructure to improve approval rates for successful credit card transactions, meaning that LaSorted's will instantly get a boost to conversion rate when moving to the new experience.

The Open AI marketing assistant was set up to immediately grow LaSorted's direct sales. LaSorted's had a base of customer contacts that hadn't been actively marketed to, and they were able to upload their contact lists and have Open's AI marketing assistant create promotions and campaigns to re-engage lapsed guests. This gave LaSorted's an immediate boost and led to their sales doubling.

The Open support agent that LaSorted's deployed allowed their staff to have best in class mobile and web online support without taking up any resources from the in store staff, allowing them to free up time to focus on making great food and hospitality for their walk in guests.

Results

300% sales growth

LaSorted's tripled sales after moving to Open and continuously received messages from happy mobile app customers

$20,000 in cost savings

LaSorted's was able to cut more than $20,000 of costs when moving to Open. Additionally, they're saving on labor by leveraging Open's AI employees for marketing and support.

15+ hours saved per month

Open's marketing and customer support AI employees allows LaSorted's to grow and support its business without scaling headcount or spending a ton of time on administrative tasks. Their AI employee does everything from creating promo codes and sending messages/push notifications to measuring attribution and handling customer support cases. Tommy, LaSorted's Owner, said that the AI marketing and support agents helped give him the time he needed to open his second location in Chinatown.

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I’d tried a bunch of ordering systems. They all sounded good but didn’t really deliver. With Open, it wasn’t just software—it was a true partner who helped me actually grow. Switching to Open wasn’t just about getting a better app—it was about unlocking the full potential of LaSorted’s. And that’s exactly what happened.

Tommy B, Owner @ LaSorted’s