“The results speak for themselves. We doubled our orders in five months, completely revamped our tech stack, and gave customers an incredible online experience. The integration with our POS is smooth as can be. Open feels like having a whole growth and engineering team working in the background.”
Alex Tsiboukas, Owner at Eat Fantastic
Eat Fantastic has been serving Southern California its signature hamburgers since 1979 — a beloved drive-thru brand with a bold, unmistakable identity and a loyal local following. As the brand grew, the team wanted a digital experience that matched the energy of their storefronts and turned their everyday demand into a customer base they actually owned.
When Eat Fantastic launched on Open in December 2025, they didn't just want online ordering — they wanted a growth engine that could keep up as they opened new channels and built direct relationships with the guests already lining up at their windows.
Open became the foundation for that growth — powering ordering, a branded mobile app, loyalty, and AI-driven marketing across every location.
In their first five full months on Open, Eat Fantastic has achieved:
- 2× growth in monthly order volume from January to May 2026
- 7,300+ unique customers acquired through Open
- An owned audience of 12,000 contacts, including 9,000 SMS subscribers
- A 37% repeat-customer rate — strong for an account this young
Growth that's accelerating, not slowing down
In their first five full months on Open, Eat Fantastic doubled their monthly order volume. Their active monthly customer base nearly doubled over the same window.
And that growth is accelerating, not fading after a launch bump. May was Eat Fantastic's breakout month — orders jumped 47% over April, their largest single month-over-month gain since launch. The momentum builds every month.
An owned audience they control
One of the biggest shifts for Eat Fantastic has been ownership of their customer relationships. On Open, they've grown a database of 12,000 contacts, including 9,000 SMS opt-ins and 4,000 email subscribers — a directly reachable audience they own outright.
Their branded mobile app and web ecosystem now reaches 11,000 customers, with thousands of push-notification-enabled guests they can activate at essentially zero marginal cost — no algorithms or marketplaces standing between them and their customers.
Turning first-timers into regulars
Open isn't just driving acquisition for Eat Fantastic — it's converting new guests into loyal regulars. By April 2026, returning-customer revenue had overtaken new-customer revenue, and the returning share of monthly revenue has grown every full month since January.
After only five months, Eat Fantastic sees a 37% repeat rate. Loyalty is fueling the flywheel, too — roughly 9% of orders now redeem rewards, a share that keeps climbing as the habit takes hold.
A platform built to scale with the brand
In just five full months, Open has turned Eat Fantastic's digital channel into a real growth engine — doubling orders, building an owned audience of thousands, and converting first-time guests into repeat customers.
Today, Eat Fantastic runs ordering, its mobile app, loyalty, and AI-driven marketing on a single intelligent platform — the engine they're building the next chapter of growth on.
